The time Facebook’s 1.32 billion daily active users spend on the network is the reason why businesses invested north of $9 million on Facebook ads in the second quarter of 2017, that’s a 47% increase from the second quarter of 2016.
Facebook advertising works on a pay-per-click (PPC) (also known as cost-per-click (CPC) advertising model) where you have to pay the network every time a user clicks an ad.
Facebook advertising helps marketers increase visibility for their ads, build brand awareness and measure clearly defined metrics and campaign goals helping them create better, more optimized campaigns in the future.
Due to its increasing user base and the high number of available audience targeting options, Facebook has established itself as the leader in social media advertising. In fact, according to an eMarketer study 96% of social media marketers regarded Facebook to be the most effective social media advertising platform.
When done right, Facebook advertising helps both B2B and B2C businesses leverage paid advertising to get new leads and convert them into customers.
This Facebook advertising guide will discuss everything you should know about advertising on the platform. It begins with why you should advertise on Facebook to why it’s necessary to optimize the post-ad click experience with a dedicated post-click landing page.
This chapter is focused on why you should advertise on Facebook and how the platform measures up against Google Ads. The chapter will also detail what Facebook Audience Insights entails and other targeting options offered by the social network.
Why should you choose to use Facebook ads?
With Facebook’s monthly active users increasing, and the social network’s ability to target your customers based numerous variables, running paid campaigns on Facebook seems like an obvious choice for most marketers.
This means your Facebook ads have a greater chance of being viewed by your target audience. And, because Facebook collects a lot of user data (such as age, location, and interests) you can create ads and post-click landing pages that are perfectly tailored to them.
Currently, more than 3 million businesses actively advertise on Facebook. Here are some of the reasons why you should consider Facebook as a viable paid advertising channel for your business.
1. Growing audience size: Facebook now has a total of 2 billion monthly active users, of which 83% are women while 75% are men. Plus, Facebook’s Audience Insights make it a lot easier for marketers to narrow down their target audience.
2. Attention: People spend a lot of time on social networks. Marketers can leverage this time to put the right ads in front of the right people.
3. Targeting options: Facebook offers allow businesses to target users by location, demographics, age, gender, interests, behavior, and much more.