Blog - Best Amazon Service Provider Domestic &International India

What is Amazon pay-per-click (PPC) Advertising And How Can We Start Campaign

Amazon PPC (Pay Per Click) is a form of advertising that has allowed sellers and vendors to run ads on Amazon for their products. It gives a great opportunity to sell more products online. If properly created and managed, a PPC campaign on Amazon can help you sell more inventory faster, while increasing your organic rankings as well.

If you are planning to launch the Amazon PPC campaign, then you should have a strategy and your product list should be optimized. Most of the time, people just launch a PPC campaign thinking that their product listings have the most commonly used words and are relevant to the organic search results. But general optimization doesn’t work for PPC all the time.

FEW THINGS YOU SHOULD KNOW FOR BEST RESULTS FROM YOUR PPC

You should try some of the automated ad campaign features along with the manual campaigns to get the best results.
Try to add similar products having similar keywords in the same ad group. Because having products with variant keywords will not lead to any conversion.
You need to make sure that ad groups and product listings contain the keywords that match the customer’s query. Search engines will provide the most relevant listings no matter if it is paid or organic traffic.
You must be familiar with the concept of negative keywords. Utilize negative keywords and utilize keyword match types as well.
Allocate the budget according to the performance of the product.
Instead of using shorter keywords, you should try to get specific with long tail keywords.
Your campaigns should be well-structured consistently. If you don’t follow a campaign structure, then the overlap could lead to repeat ads. Staying organized throughout the campaign will make it less confusing for you to manage it.
Remove less selling products from the ad group to use your budget wisely on ads for those products which sell most and have high ROI.

Created By

Manish Kumar

What is Reconciliation And Why It Is Important For All Sellers

Reconciliation is the method where we can check payment movement in all e commerce Marketplaces like Amazon, Flipkart, Paytm, Myntra, Snapdeal etc .

In Brief Payment Reconcile Consists.

Successful Order
Damaged Return.
Others Return
Cancelled Orders
Other Deductions

Here seller can get monthly data about Gross sale and Net Sale.

Why it is important for all sellers.

It is important for all sellers because seller can get data report that how much money it is deducting and receiving from market places .Whether it is courier charges, commission fee, advertisement etc.

Reconciliation helps in

Matching the payment.
To know for which orders marketplace has not paid.
To find any extra commissions or logistic charges deducted.
Can claim for refund of amount which is wrongly charged after reconciliation done.

Created By

Mr. Rakesh Kumar

Best Practices On How To Handle Your Amazon Account health

Amazon operates on a fundamentally different structure than either of those shopping sites. Be sure your store is capable of handling selling on Amazon, and that your strategy is aligned with Amazon policies- so you get the highest ROI (Return of Investment) on the Amazon Marketplace.

Amazon has very clear selling policies and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central to make sure the buyers have the best shopping experience. Everything Amazon do is driven by the shopper experience.

Provide Accurate Product Data: You should know that the content and format will make or break you. Make sure your product description and condition notes are clear and helpful to buyers. It’s important that buyers get exactly the product described on the detail page where you place your listing. It is recommended not copy and other seller data or images directly from their listings as this may lead to copyright complains against you and will affect your account badly and this is also against Amazon listing policy.

Check for Orders Daily: To ship quickly you need to find out about orders promptly. If you have signed up for order notifications, you will get an e-mail you when you have a sale, but e-mails are unreliable and can be caught by spam filters. That is why it is recommended checking for orders daily on Seller Central. Under the Orders tab you can view a list of orders and set up automatic order reports.

Confirm When You Ship: Fulfillment is one of Amazon’s biggest temptations for Amazon shoppers. Prime members enjoy expedited shipping (among other features), and pay for that delivery speed. Amazon charges the buyer’s credit card only after shipment is confirmed. Once an order is placed, you are responsible for confirming shipment within the time that you have specified in your shipping settings or else your performance metrics will be affected and delay in confirming shipment will lead to increase in LDR (Late Dispatch Rate) and the threshold which needs to be maintained for this is <4%. And it may also lead to auto cancellation of orders and for this you will be charged and also the PCR (Pre-Fulfillment Cancellation Rate) will increase and the threshold for this which needs to be maintained is <2.5%. Make sure your customer-facing policies and management is up to mark.

Check your Inventory Regularly: Keep checking on quantity of inventory you have in stock, especially if you sell on multiple portals. If you receive any orders for products that turn out not to be in stock then they are likely to leave negative feedback which will lead to increase in ODR (Order Defect Rate) and the threshold which needs to be maintained for this is <1%. If you get into this situation, the best move is to quickly inform the buyer and, if appropriate, offer to compensate them for their trouble.

Keep Pricing Accurate At All Times: The More Buying Choices page displays the lowest priced items first. Amazon shoppers are always looking for the best deals and are more inclined to purchase items that appear at the top of the More Buying Choices page. This happen mostly incase if you are selling branded products and it is recommended to use automate pricing tool in this case. So it is advised to keep pricing accurate all the times.

Be Sure To Align Your Shipping And Fulfillment Policies: The best way to avoid disappointing buyers is to set expectations and then meet them. When creating your shipping policy clearly let customers know how often orders are processed, how frequently you ship, the carriers you use, and how to contact you with shipping related questions. Buyers will be disappointed if their item arrives late or the item is damaged; this can lead to negative feedback, refunds, or A-to-z Guarantee claims, all of which may have negative consequences for your account i.e. increase in ODR percentage.

Be Accessible To Customers: Nothing is more frustrating to a buyer than not knowing the status of their order. Respond quickly to buyer contacts and notify them when an order’s shipment is delayed. Make it easy for customers to know how to reach you so that they trust that you will make their shopping experience go smoothly.

Build A Good Feedback Rating: Customers pay close attention to feedback, and so your performance is monitored on this basis. The keys to good feedback are accurately describing your items, delivering items to buyers quickly, and being prompt in responding to buyer questions. You can also request the buyer for feedback by contacting them through messages.

Handle Returns And Refunds Gracefully: No one looks forward to taking returns and making refunds, but it is part of selling and a requirement of the Amazon sales process. Taking returns gracefully can lead to better feedback about your customer service. You are required to take returns of most items up to 30 days after delivery and your policy must be at least as favorable as Amazon’s policy.

Apart from the above the key to keeping your account up to date is by following everything as per Amazon guidelines and following their policies. This will ensure you experience “Happy Selling on Amazon”.

Created By

Zakia Karim

Documents Required For Selling On Flipkart

Anyone who wants to start selling on Flipkart needs to meet some basic documentation requirements insisted by Flipkart. All valid documents verification is one of the basic eligibility criteria to become a seller on Flipkart. The following are the documents that one needs to produce to Flipkart to become its seller.

For sole proprietor firm :

PAN CARD-INDIVIDUAL
GST-INDIVIDUAL
Bank Account number
Documents for identification proof
Documents for address proof
Cancelled cheque(belonging to the bank account number provided)
Signature
Valid Email Id
Valid Phone Number

For LLP/Private Limited Company:

PAN – Company PAN
GST – Company GST
Bank Account number -Current account
Documents for identification proof
Documents of address proof
Cancelled cheque(belonging to the bank account number provided)
Signature
Valid Email Id
Valid Phone Number

Mr. Gunjan Kumar

Steps To Open An Account on Amazon.com if you are selling from India

How to Open an Amazon.com Account

To sell on Amazon, you can go through the following steps:

Step 1: Go to Services.amazon.com

Step 2: Scroll down and click the “Selling on Amazon” link .

Step 3: Select between “Sell as a Professional” or “Sell as an Individual”. As a beginner we recommend selling as an individual. Amazon charges $0.99 per sale. For a professional seller account Amazon charges $39.99 per month.

Step 4: Fill out the required information and once you’re done then you’ve officially become an Amazon seller.

How to Open an Amazon.com Account

Use your personal information, you don’t need a “legal” business right away to start an Amazon business.

Your personal tax information (social security number) is perfectly fine because you can claim any earnings as personal income to start. If you’re selling on Amazon from outside the US it’s covered that in this article.

If you want to sell on Amazon from outside the US this is what you currently need:

Credit Card that can be charged internationally. Visa or Mastercard are the most common ones.
A local bank in your country that supports what’s known as ACH (automated clearing house) which only means that your local bank can receive electronic transfer payments from Amazon.
Your home address where you receive personal mail.
local phone number with your countries prefix.

There you go, it’s that simple.

What is an Amazon Brand Store And It’s Features

Amazon’s Storefront is the newest way for companies to add flare to their listings and expand their brand story. It’s a free, intuitive service made up of pre-formatted, customizable layouts for any Amazon Merchant. They are highly flexible in terms of structure and content. To use Amazon Brand Stores, sellers and vendors need to be enrolled in Amazon Brand Registry.

Main Features of Amazon Brand Store Page:

They come with their own dedicated links which can be accessed by anyone. This means you can now include Amazon Store links to your Amazon marketing campaigns, in online campaigns outside Amazon (Google, e-mail) or share them on your brand’s social media.
You can create a multi-page brand store which can tell your brand’s story and help customers with your product portfolio, related products and recommendations.
You can add videos, rich content text and images to promote your products and brand on Amazon.
You can drive traffic with the help of advertising on your Amazon Brand store Page

How To Create Enhanced Brand Content & A+ Content For Sellers On Amazon

Amazon is the highest revenue-generating eCommerce industry that has the largest marketplace in the world.

The larger the market place, the higher the competition.

With high competition, sellers are more careful about their listing than ever before.

The A+ Content Manager (EBC), adds an additional push to your Amazon Listing. We encourage all Amazon sellers to take advantage of Amazon’s enhanced brand content or A+ content manager for their product descriptions, in order to attract attention and drive conversions. It will also give you the opportunity to explain more about your products.

It allows you to create enhanced description pages, including images and formatted text using templates. This makes your product stand out from the crowd. You can highlight your brand and can explain about your brand.Amazon,s Enhanced Brand Content allows you to put a name and a face on your brand and you can build customer trust.

Amazon EBC and A+ content is mostly the same thing. But, A+ content is the modified form and have replaced EBC in the recent Amazon Update.

How to Get Started with A+ Enhanced Brand Content

Make sure your products are registered in Amazon Brand Registry and Loombiz being the largest SPN on Amazon and we have served more than 1000 satisfied sellers and we are taking the best possible approach to help our sellers in Brand Registry.
Start creating EBC by visiting A+ content Manager , available under ‘Advertising’ from the menu in seller We are creating EBC for our sellers at the at the best price and we have a experienced and skilled team just for EBC content because Loombiz believes in Quality Service

Till Now we have served many sellers :-

Benefits Of A+ Content :-

1.A+ Promotes the Brand Value:- Think like a customer , if you have to choose between similar products and one has a good EBC content which product will you choose ?

A+ content promotes a sense of trust and value to a brand in the customer’s mind.It can attract audience. It helps in creating a long- lasting impression which can create audience into your customer.

Increases Sales :- This is the most important factor . If your content is engaging and appealing it is more likely to bring revenue for your

Prevents cancellation and negative reviews:- t The content should be appealing but also should be A comprehensive content will give the clear idea about the product; with every detail mentioned negative reviews are less likely to happen.

A+ Increases the Engagement Rate :- With a good and attractive A+ on a listing chances are higher that your views will convert into sales or at least it will increase the views or clicks on your product which will boost organic ranking of the

Importance And Uses of Amazon PPC or Sponsor Ads

What is Amazon PPC or Sponsored Ads?

Amazon sponsored ads use a method called pay-per-click (PPC). Pay-per-click is an advertising method wherein the advertiser only pays for the ad once a potential buyer clicks on the ad to view their product. This method is also called CPC(Cost Per Click). PPC works differently than pay-per-mil advertising PPM, which is an impressions-based method of advertising like Facebook uses. With PPM, the advertiser pays for every 1,000 people who see the ad, versus those who click on the ads.

Where do Sponsored Product ads appear on Amazon?

Sponsored product ads can appear on Amazon in a variety of places, such as:

Amazon’s search engine results page: – When a buyer logs onto Amazon and types something into the search bar, Amazon loads a page full of results.
Headlines: – branded products on Amazon that have three or more products in their catalog can purchase headline ads. These ads often appear at the top of the Amazon Search Page.
Product pages. Advertisements even appear on product pages in a few different areas. In the desktop view, just below the fold there is a band of products with the heading “sponsored products related to this item.” Amazon’s always changing things up and testing new channels, too. So don’t be surprised if you see your ads in other places.

Why advertise on Amazon?

Advertising on Amazon is the best way to get your product in front of more people or we can also say potential buyers. There are millions and millions of products available on Amazon. And even you have picked the perfect product and your product is available on Amazon, you still have to let the world know about it. Otherwise it’s going to be visible on 4 or 5 pages deep on Amazon Result’s page. And you don’t want that. A similar principle is used by clients when in partnership with The Marketing Heaven, for example, they promote a video on YouTube in order to collect as many subscribers as possible and thus highlight their profile on that social network. But when it comes to Amazon, PPC is the best way to bring your product on top page and the more people see your product, the more you get the clicks and the more sales you make.

KEY STRATEGIES FOR ENHANCING Q4 SALES FOR AMAZON, GOOGLE & ADWORDS

The study on Google paid search came out with very interesting statistics. Q4 grows around 19% every year in comparison to last year. It will be highly beneficial for a business enterprise to make the best out of it and optimize its future AdWords campaigns accordingly.

An online entrepreneur has to work harder and ensure close monitoring of all changes to augment his sales. Amazon consultant like eStore Factory usually runs a top sellers campaign to identify any modification in clicks, conversions, and cost for ad groups. Such reports can be both positive and negative but always helpful for the online retailer to formulate his future business plans.

Here are Some Other Key Strategies
Ad Performance Report: One of the best ways to get the real sense of your online business is by analyzing your account status through running an Ad Performance Report in AdWords. It also helps you know Click Through Rate (CTR) and Average Cost Per Click. The status column shows all the necessary details by appropriate Amazon product optimization technique. CTR is highly effective to measure the actual efficiency of the ad campaigns that you recently ran.

Search Query Report: It is useful to generate the true searches that grab maximum attention in an ad. Online e-commerce trader should analyze the data carefully to examine its real performance and modify the same if needed.

Auction Insight Analysis: An eCommerce solution provider should also look into the insight report and compare the same with his online campaigns. If it gets better ranking, then people are definitely intrigued by the charm of this online ad campaign.

Total Campaign Efficacy Report: Some entrepreneurs also want to analyze the total efficacy of their campaigns online. Then they need to analyze the campaign performance report in totality. Once the report is prepared it gives the complete analysis of the site’s AdWords performance, respective valid and invalid clicks, impressions, bounce rate and several other things.

An online retailer can analyze his total campaign efficiency report in just a few steps.

TIPS FOR IMPROVING SLOW SUMMER SALES ON EBAY & AMAZON

Once temperature soars high, and all schools are shut due to summer vacations, the online sales also witness a significant drop. No wonder, e-commerce dealers find it extremely boring, and loss-making time of the year. However,simply by optimizing Amazon marketing service online, a firm may still earn a lot during the off-season.

An Amazon seller has to tweak his business strategies during the summer season to ensure more sales and profits. Considering lower online traffic in summer, the best way to attract more buyers is by putting useful and relevant content on the site along with customers’ reviews that prompt users to buy products online instantly. Besides, Amazon, as the leading e-commerce platform, has already introduced the use of video-based KYC solution provided by Fully-Verified, which makes online transactions secure for all participants.

More Satisfied Customer’s Reviews: During the off season, an entrepreneur has to work harder. A recent survey has stated that around 90% of the customers believe in online reviews and recommendations of the other purchasers. So, when your products have more positive reviews on eBay and Amazon, it enhances your sales too. You should always request your customers to leave their feedbacks online after every purchase.

Improve Your Amazon & eBay SEO: That’s when you need to hire an Amazon & eBay SEO Consultant like eStore Factory. They are the experts and have ample experience in ensuring that you get the greatest traffic on your Amazon or eBay product page.

The product keywords should be optimized in such a way that maximum customers get attracted to your product. You get 500 characters to optimize the page – make the best out of it including as many relevant keywords as possible.

Cheap and Best: Nothing works best than this simple strategy. While, many sellers try to win the buy box to get more sales, keeping the price rate comparatively cheaper could do the trick during the off-season when not too many sellers are active on online portals.

Discount and Offers: Continuity in sales is important during the summer season. So, it will be apt for an online seller to offer an attractive discount on his products at off-season. Usually, such items grab maximum eyeballs in the eBay products listing as customers usually want to buy products that offer highest discounts to them.

A seller can also release unique coupon codes in the site with discount offers ranging from 10% to 80% or more. Such coupons are used to retain customer’s loyalty.