Social media marketing (SMM) is the new frontier. … The primary reasons why SMM is important is because it allows brands to engage with an online community about the company, its products and its services.
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Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility.Without marketing your business on social media, your inbound traffic is limited to your usual customers.Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company.